SEARCH STATISTICS YOU NEED TO KNOW IN 2022 [INFOGRAPHIC]

 We’re all constantly curious. That’s why search engines exist: to make our lives easier, and to quench our never-ending thirst for information. 

Thanks to search engines, we have an immeasurable amount of information available to us at the touch of a button. It’s hard to imagine how life was like before such easy access to information. So much so, that Google has become synonymous with the internet. 

Digging into these Google search statistics will help you understand user behavior, and internet search trends, as well as how you can optimize your website in order to make the most out of your resources. Or, they could just be interesting if you’re looking for some fast facts about Google search statistics. 

1. Google Is the Most Visited Website

It comes as no surprise that Google is the most visited website. To put a number on it, Google was visited 89.3 billion times in the past month alone (Similarweb, 2022). 

Every day, billions of users rely on Google to carry out their daily searches. But apart from being a search engine, Google also provides a bunch of other services. This includes Gmail, their popular email service, as well as Google news, Google shopping, and serving as a video and images platform as well.

Another fun fact is that around 16.3 percent of Google's organic traffic in the US comes from people Googling the term “Google.”

2. Google Dominates the Search Engine Market

With Google being the most visited website in the world, this next statistic won’t be too surprising for you. Google dominates the search engine market. In fact, as of January 2022, Google holds 91.9 percentof the market share (GS Statcounter, 2022). 

To put this stat into perspective, let’s compare the search engine market share of Google with other popular search engines out there. Bing has 2.88 percent of the market share, Yahoo! has 1.51 percent of the total market share. These are followed by YANDEX with 1.27 percent and Baidu with 1.16 percent. Since the introduction of Google search in 1997, all the other search engines have faced quite a hard time trying to reach the same level as Google. Over the past decade, Google has maintained a high market share of the search engine market. And it makes the majority of its revenue through advertising. 

But over the course of time, Google has also expanded its services to mail, productivity tools, mobile devices, and other ventures. This combination has also resulted in Google earning one of the highest tech company revenues in 2021.

3. How Many Google Searches Are Conducted per Day?

So, we’ve all been curious about this search statistic. We know that there are a lot of searches carried out on Google every day. But how many is that exactly? 

The latest data shows that Google processes over 99,000 searchesevery single second (Internet Live Stats, 2022). This makes more than 8.5 billion searches a day (Internet Live Stats, 2022). 

Let’s also take a look at how Google’s searches per year have progressed. In 1998, Google was processing just over 10,000 search queries per day. In comparison, by the end of 2006, the same amount of searches would be processed by Google in a single second. So, in less than a decade, Google went from becoming barely known to an integral part of the everyday life of searchers, all around the world. 

According to experts, Google’s success and popularity as a search engine can be credited to its ability to provide quality and relevant results for its users. This is done by analyzing and understanding its users’ search intents and matching them to the websites with the most accurate answers.

4. Google Lens Usage

As the king of search engines, Google is making it really easy for its users to conduct queries. 

Not only are Google searches being done through conventional channels such as desktop and mobile browsers, but users are also exploring newer options such as Google Lens.

Launched in 2017, Google Lens is an app that’s powered by artificial intelligence and machine learning. It helps users identify objects through their smartphone cameras. All they have to do is direct their cameras at the object and ask Google Assistant what it is. Its features are also constantly getting updated. Just a little over a year after its launch, Google Lens was able to recognize up to a billion different items. With all that it offers, it is certainly proving its appeal. To date, it has been asked more than one billion questions (Google, 2019). 

Plus, its search function isn’t limited to just images. Google Lens also helps to translate text—it supports more than 100 languages—and has the ability to read text out loud, the latter of which is particularly useful for users who have difficulty reading small texts.